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Let’s face it, living in Pakistan means your makeup faces a daily battle. Between the scorching June heat, the unexpected monsoon downpours, and the emotional rollercoaster of desi weddings, keeping...

The beauty landscape in Pakistan is thriving, but it comes with a significant challenge. The challenge is a "replica" epidemic. For the modern Pakistani consumer, the search for makeup products...

When people talk about the best makeup brand in Pakistan, Maybelline New York is usually the first name that comes up. Honestly, it’s not hard to see why. They’ve basically...

Finding makeup that actually stays put in Pakistan's heat and doesn’t slide off by noon? That’s the whole thing. Between the long wedding events, humidity, and just regular everyday hustle,...

The makeup scene in Pakistan’s grown fast. You’ve got local names getting stronger and smarter, making stuff that actually works with our skin, weather, and routines. At the same time,...

Makeup in Pakistan these days feels like one of those things that quietly leveled up while nobody was really paying attention. Between local brands figuring out what actually works for...

Makeup is more than just putting color on your face. It's about taking care of yourself, being confident, and expressing yourself. For a lot of Pakistani women, the right makeup...