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Buying beauty stuff from your mobile sounds easy, but in Pakistan, it can be a hit or miss if you’re not careful. From fake brands to shady websites, one wrong...

In Pakistan, smelling good isn’t just regarding personal style, it's a way like a part of the culture. Whether you’re getting ready for your work, heading to a wedding, or...

Finding makeup that actually stays put in Pakistan's heat and doesn’t slide off by noon? That’s the whole thing. Between the long wedding events, humidity, and just regular everyday hustle,...

The thing is that most people just overthink about the skin care routine. They load up on too many products, stack routines with ten steps, and end up confused, broke,...

Having a perfume isn’t just about smelling good, it's more or less like wearing your mood, your energy, and sometimes even your past. You must have that feeling when someone...

Perfume has always been one of the important parts of personal style in Pakistan, whether you use it for daily wear, special occasions, or gifting somebody. With a wide variety...

There’s no such magic cream or one-size routine that works for all is also there. What your skin has depends on the kind of skin you have. Oily, dry, sensitive,...

Real, lasting beauty has not to begin with lipstick or concealer; it starts way beneath all that, with your skin. When your skin’s in a good place, everything else you...

The makeup scene in Pakistan’s grown fast. You’ve got local names getting stronger and smarter, making stuff that actually works with our skin, weather, and routines. At the same time,...

Makeup in Pakistan these days feels like one of those things that quietly leveled up while nobody was really paying attention. Between local brands figuring out what actually works for...

Here's Why You Should Never Skip Sunscreen in Pakistan   If you are walking through the busy streets of Lahore or soaking up the sunshine in Karachi no matter but...

For many women in Pakistan, dark spots are one of the most common skin concerns. All of these patches can make your complexion look uneven and tired. They usually show...