Allure Beauty, we pride ourselves on ensuring the authenticity of every product. By sourcing directly from partner brands,and authorized distributors, we guarantee that what you buy is always original. Our diverse range means we have something for everyone, from luxury lovers to beauty enthusiasts. With a selection of over 8,000 products and more than 300 renowned international brands, Allure Beauty is your ultimate destination for all things beauty—at the best prices in town. Launched with a vision to bring a luxurious shopping experience to Pakistan, Allure Beauty offers effortless access to top-tier Makeup, Fragrances, Skincare, and Haircare products from around the world.
To become the leading beauty destination in Pakistan, recognized for our commitment to authenticity, customer-centric service, and a diverse range of globally renowned beauty brands. We aim to redefine beauty retail by creating an inclusive space where every individual can find products that celebrate their unique beauty.
To provide an exceptional luxury beauty shopping experience in Pakistan by offering a vast selection of authentic, high-quality international beauty brands at competitive prices. We strive to empower our customers with expert guidance, personalized service, and unmatched product variety, ensuring they feel confident in their beauty choices.
The decision to start Allure Beauty stemmed from several observations and opportunities I identified within the Pakistani market.
One of the primary drivers was recognizing a significant gap in the availability of authentic, high-quality beauty products in Pakistan. During conversations with consumers, I frequently heard that they relied on travel to purchase their perfumes and makeup due to concerns about product authenticity. And with global brands like Sephora not yet present in the local market, I saw a clear opportunity to create a trusted retail and e-commerce platform that could address this need.
Additionally, having grown up in a family deeply involved in the luxury consumer goods distribution industry, I was fortunate to have a strong foundation and valuable insights into supply chain management. This background enabled me to navigate the initial challenges of sourcing and distributing premium beauty products more effectively as I launched Allure Beauty.
Ultimately, these factors converged to drive my vision of establishing a reliable, accessible beauty destination for Pakistani consumers, with a focus on authenticity, quality, and convenience.
Allure Beauty started off as an E-commerce platform and now has grown to a major retailer and E-commerce platform in Pakistan providing luxury Fragrances, Skincare, Makeup and Haircare from around the world
ZOHAIB ESSA
FOUNDER
WE PARTNER DIRECTLY WITH YOUR FAVOURITE BRANDS TO BRING THE BEST TO YOU!
