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You probably have experienced spending a crazy amount on makeup that ended up either in a dustbin or a giveaway. As the Pakistani makeup industry improved, there have been several...

  Luxury fragrance hunting can be tough, as the aisle has tons of them and you don’t really know which one to choose. In this guide, we explore some of...

Finding a simple makeup routine that can survive a sweaty commute and go through harsh office hours is a challenge. Yet, you also need to look presentable during the end-term...

Pakistan's fragrance market has changed in the last few years. The need for branded perfume is seen as an opportunity for counterfeit products. Counterfeit perfumes are not just a weaker...

You see tons of products that claim to give you glass skin. A brand showing the results of the Salicylic acid face wash and another showing the glycolic acid benefits. ...

Choosing the right skincare starts with knowing your skin type. Oily, dry, combination, sensitive, normal — once you've pinned yours down, the rest of it (which ingredients to reach for,...

If your hair feels dry, frizzy, or just tired lately, chances are the problem isn't your hair type. It's your routine, or the lack of one. Regular hair care keeps...

Before you buy a perfume, there are a few things that you should know. First, not every perfume smells exactly the same. Your skin's chemistry can affect how a scent develops. Second,...

  You spray your favorite perfume in the morning, and it is completely gone by lunch. It is incredibly frustrating, but here is the truth: it is usually not the...

  That end-of-day scrub with a rough, dry wipe? It is doing significantly more harm to your face than the cosmetics ever did, causing tugging, severe irritation, and even early...

  The wrong concealer doesn't actually hide your skin problems but can highlight them more. Picking something too light can get you those bright "reverse panda eyes" under the sun,...

  If your skin turns into an absolute oil slick by noon and breaks out the moment summer hits, you've probably seen "niacinamide" recommended and all over your Instagram feed....