WHY IT'S CULT:
Obsessed since the very first Huda Beauty releases hit our shelves - the falsies will forever be a favourite - we've watched in wonder as the brand evolved into the impressive, world-worshipped range it is today. With a phenomenal fan base (45+ million Instagram followers and counting), Huda Kattan is nothing less than beauty industry sensation – and to celebrate five unbelievable years together, we're honoured and endlessly excited to present our exclusive collaboration: (drumroll, please...) feast your eyes on the Gold Obsessions Palette!

DESCRIPTION:
In honour of five years of Huda Beauty at Cult Beauty - time flies when Huda's changing the face of the beauty industry - we're proud to present the exclusive(!) Gold Obsessions Palette: an ultra-opulent array of molten gold shadows.

A limited-edition release that you won't want to miss, this palette stars nine gold-standard shades in three delectable finishes; there are pigment-packed, buttery mattes, metallics that rival liquid gold and shimmery toppers that emulate the decadence of fine champagne. Not to mention the all-new texture that features in the endlessly glamorous edit — a pink shimmer and gold metallic base that's actually adorned with flakes of gold *heart eyes*. Dotting earthy neutrals amongst the varying tones of the titular shade, this palette is a gold mine of versatile, glowing looks...

HOW TO USE:
Let the eyeshadow artistry begin!

• Build your base with matte shadows.

• Pick up the metallic and shimmer shades using a dense flat brush for a soft metallic finish.

• For a fuller coverage foil effect, add a layer of metallic using your fingers, or a damp brush or sponge applicator.

• Top up your look with the shimmery shadow toppers for a pearlescent glow.

• For deeper shades, blend is your friend. Brushes are super important to get a smooth finish in the crease and across the lid.

• Not all deep shades have to be bold and graphic. Blend out the deep mattes with a fluffy brush, to give definition and shape to the eyes without overtaking the entire makeup look.

• For soft day time looks, build a light base using matte shades, adding shimmery eyeshadow topper across the lid using your finger/flat brush/sponge applicator.

• The toppers and metallics can also be used to rim the lower lash line, or add to inner corners for a soft highlight, to keep eyes looking big and bright.