The Rimmel Brow This Way Pomade in Dark (003) is a high-performance, cream-to-powder brow stick designed for those who want the structured definition of a professional pomade with the convenience of a crayon. Unlike traditional pomades that require a separate pot and brush, this retractable stick allows you to fill, shape, and define in one step.

Key Features

• Cream-to-Powder Texture: The formula glides on with a creamy slip—allowing for easy blending and shaping—before setting into a smudge-proof, matte powder finish.

• Intense Pigmentation: Highly saturated pigments provide full coverage, making it ideal for filling in sparse patches or completely redefining the brow arch.

• 24-Hour Wear: Formulated to be fade-resistant and smudge-proof, ensuring your brow look survives humidity, sweat, and long days.

• Dark (003) Shade: A deep, neutral-to-cool brown specifically balanced for dark brown to black hair, avoiding the "orange" or "red" undertones often found in drugstore dark shades.

Key Benefits

• Professional Definition: Mimics the look of a salon brow tint or a traditional jar pomade without the mess or learning curve.

• All-Day Comfort: Despite its long-wear properties, the formula feels weightless on the skin and doesn't flake or feel "crunchy" once set.

• Travel-Friendly Design: The self-sharpening, retractable format eliminates the need for extra tools, making it a "no-brainer" for quick touch-ups or travel kits.

• Versatile Intensity: The pigment is easily controllable—use light, flicking motions for a natural "hair-like" look or firm pressure for a bold, high-fashion "power brow."

How to Use
Begin with clean, dry brows. Trace the bottom edge of your brow to establish the baseline and tail, then fill in the body of the brow using short, upward strokes. Focus the most intensity on the tail and arch, using a lighter hand at the inner corners for a natural gradient. Pro Tip: For a truly professional finish, use a clean spoolie brush to comb through your brows immediately after application; this softens the edges and blends the pigment into your natural hair for a seamless look.

Why You’ll Love It
You’ll love this pomade because it solves the "mess factor" of traditional brow styling. It delivers the ultra-sharp, high-definition results usually reserved for professional kits but in a format as easy to use as a lipstick. It’s the perfect middle ground for someone who finds pencils too sheer but finds liquid pomades too intimidating, giving you a polished, groomed look that stays exactly where you put it for up to 24 hours.