Upgrade your low-maintenance beauty routine with this innovative gloss-to-stain hybrid. Designed for those who want long-lasting color without the effort, Mad About Mauve delivers a juicy, high-shine finish that gradually sets into a vibrant, "kiss-proof" stain that stays with you all day.

Features & Benefits

• Gloss-to-Stain Transformation: Initially applies with a high-shine, glossy finish and naturally transitions into a beautiful, transfer-proof stain that requires zero touch-ups.

• Hydrating & Conditioning: Unlike traditional drying stains, this formula is crafted to keep your lips feeling soft, moisturized, and comfortable throughout the day.

• Customizable Pigment: The sheer, lightweight formula is fully buildable—swipe once for a subtle "hint of tint" or layer it up for a more intense, vibrant mauve-pink.

• Oversized Applicator: Features a large, soft doe-foot wand designed to deliver maximum coverage and a precise outline in just one effortless swipe.

• Ethical Standard: Formulated without animal-derived ingredients and PETA-certified cruelty-free, providing high-performance color you can feel good about.

Key Ingredients

• Aqua & Octyldodecanol: Provides a lightweight, water-based texture that feels refreshing and non-sticky on application.

• Ethylcellulose: Helps create that long-lasting, smudge-resistant barrier that keeps the color locked in place.

How to Use

1. Swipe: Use the oversized applicator to glide the product onto clean lips for an immediate glossy effect.

2. Set: Allow the product a moment to sink in. For a natural "just-bitten" look, one coat is all you need.

3. Build: If you want a deeper mauve tone, wait for the first layer to dry slightly before adding a second coat to amplify the intensity.

4. The "Lazy Girl" Tip: Perfect for long events or busy workdays; apply it in the morning and enjoy a beautiful, faded stain that looks fresh even hours later.

Why You’ll Love It

Mad About Mauve is the ultimate everyday shade—a wearable, sophisticated mauve-pink that flatters virtually every skin tone. It’s the perfect solution for anyone who loves the look of a gloss but needs the longevity of a stain. Whether you're heading to a long lunch or a marathon meeting, this tint ensures your lips stay hydrated and colorful without ever feeling heavy or sticky.