Why It’s WOW

• Easy, instant, and precise application — just press, no mess

• Temporary root coverage that lasts until shampooed out (even swim-proof!)

• Reflective mineral powder creates a natural, multi-dimensional finish

• Never stiff, sticky, or waxy like mascaras, crayons, or sprays

• Exceptional value — one compact lasts approximately 6 months to 1 year

• No waxes, no dyes, no PPDs

• Cruelty-free formula

How to Use

1. Apply to dry hair only.

2. Load the small end of the brush with powder.

3. Using your free hand, hold hair flat and taut against the head. Press the brush firmly into the roots, starting at the scalp and working outward.

4. Avoid sweeping motions — press and apply.

5. Add more powder as needed for fuller coverage.

6. To extend highlights, use the side edge of the small brush. Gently dust off excess powder with the wide end of the brush.

Best For

Suitable for all hair types, especially:

• Color-treated hair

• Graying hair

• Thinning hair

Notes from the Color Wow Lab

This fast, easy, and precise no-mess mineral powder adheres instantly to hair. The water-resistant formula lasts from shampoo to shampoo and stays in place through sleep, sweat, and swimming. Formulated with a blend of pigments and reflective particles, it seamlessly blends into hair for a natural, dimensional finish.

Ingredients

TALC, MICA, SYNTHETIC FLUORPHLOGOPITE, ZINC STEARATE, OCTYLDODECYL STEAROYL STEARATE, ETHYLHEXYL PALMITATE, SILICA, ALUMINUM STARCH OCTENYLSUCCINATE, PENTAERYTHRITYL TETRAISOSTEARATE, ZEA MAYS (CORN) STARCH, KAOLIN, PHENOXYETHANOL, TRIETHOXYCAPRYLYLSILANE, DIMETHICONE, TIN OXIDE, CI 77491 (IRON OXIDES), CI 77499 (IRON OXIDES), CI 77492 (IRON OXIDES), CI 77891 (TITANIUM DIOXIDE)