Max Factor Lipfinity Long Lasting Lipstick: up to 8 hours of intense colour and conditioning moisture. Your secret to vibrant, nourished and all-day luscious lips. This is your key to vibrant, nourished and luxuriously soft lips. Formula Giving you up to 8 hours' long-lasting wear, this moisture-replenish lipstick is infused with lip conditioners and nourishing oils. It glides effortlessly across your lips, leaving bold colour and a cashmere-soft feel. Make-up Artist Tips For super smooth lips, exfoliate gently in small circles using a soft toothbrush. Pat moisturiser on afterwards. To define the lip shape and give even more lasting power, use a similar shade of Colour Elixir Lip Liner over the entire lip surface before applying lipstick. Apply with a clean lip brush or glide the lipstick directly across lips.