Beauty that's more than skin deep.

Founded in 1985, we are Pakistan's leading beauty retailers. From must-have palettes to game-changing skincare, there are over 10,000 products at your fingertips. Allure is the ultimate online beauty destination. From classic favorites to the freshest innovators, we stock incredible products from more than 50 prestigious global brands. Everything is guaranteed 100% authentic, with insider tips and tutorials for every style.

SHOP NOW
spa
 

MAKEUP

 
 

SKINCARE

 
spa

Beauty that's more than skin deep.

Founded in 1985, we are Pakistan's leading beauty retailers. From must-have palettes to game-changing skincare, there are over 10,000 products at your fingertips. Allure is the ultimate online beauty destination. From classic favorites to the freshest innovators, we stock incredible products from more than 50 prestigious global brands. Everything is guaranteed 100% authentic, with insider tips and tutorials for every style.

SHOP NOW

@allurebeautypk

 
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